8 SEPTEMBER, 2015: The Peninsula Hotels today announces the launch of a brand new, multi-language global media newsroom for the group, allowing media to access a wide range of content assets and news in real-time.
TVC Group was appointed to design and build the newsroom, as well as offer ongoing global support and content management for both media users and Peninsula’s global market teams.
The media newsroom is optimised in four languages – English, French, Simplified Chinese and Japanese – and features dedicated sections for each hotel and the group. Key new features of the newsroom include a diverse landing page for the group and individual hotels with a real-time news feed, a scrolling news bar for featured stories, a search function for image and video libraries and new social media sharing functions integrated across the site.
Robert Cheng, VP of Marketing for The Peninsula Hotels, commented: “This new media-facing platform created by The Peninsula Hotels is designed to make accessing usable and relevant content much more streamlined, whilst offering the latest news and developments for The Peninsula Hotels’ global portfolio of hotels.”
James Myers, Group Managing Director of TVC Group, said: “TVC has worked with The Peninsula Hotels since 2013 across their global marketing and PR content strategy. We are delighted and incredibly proud to be launching the media newsroom today, and look forward to working together with The Peninsula Hotels on future collaborations.”
The newsroom is available to access via the following link: http://news.peninsula.com/, where media will be invited to sign up to receive a dedicated log-in, allowing complimentary access, download facilities and the option to receive periodic news alerts from The Peninsula Hotels.