Kellogg’s, The UK’s Number One Cereal Brand, Turns 75 Years Today
30.05.2013

Kellogg’s, The UK’s Number One Cereal Brand, Turns 75 Years Today

Today [30th May] Kellogg’s celebrates 75 years since it opened the doors to its first factory in the UK.

From Rice Krispies to Special K, Kellogg’s has since gone on to produce some of the UK's favourite breakfast staples and the Manchester factory is now the world’s largest cereal manufacturing plant.

On average Brits munch their way through a staggering 2.8 million bowls of Kellogg’s every single day and purchase eight packets of Kellogg’s cereal every second, their products can also be found in 85% of UK homes. Globally, Kellogg’s is the world’s leading cereal producer with products sold in over 180 countries around the world.

Kellogg’s was the brainchild of brothers Dr.John Harvey and Will Keith Kellogg who created the world’s first cereal – by accident when they left a batch of uncooked wheat out in the sun for a couple of days. This first ever breakfast cereal soon evolved into Corn Flakes and were eventually introduced to the UK providing an alternative to a cooked breakfast and challenging people's perceptions of the first meal of the day. Kellogg’s ultimately revolutionised the way Britons ate breakfast as well as the family dynamic giving housewives more free time in the morning out of the kitchen with this new ready to eat breakfast wonder.

Manchester was chosen as the site for Kellogg’s first UK factory. Today the factory is the largest cereal plant in the world and employs over 1,000 people making it one of the largest employers in the region. The very first batch of Corn Flakes came off the Stretford production line in May 1938. The factory produces 67 million packets of Corn Flakes every year for the UK alone and exports to many countries across Europe and the Middle East.

A firm favourite with the nation and an official supplier of breakfast cereal to the Queen, Kellogg’s is famous for its iconic marketing campaigns and some of Britain’s most famous celebrities, including The Beatles and the Rolling Stones, have adorned its packets.

Kellogg’s Fast Facts
  • The Beatles featured on the back of Kellogg’s cereals boxes in 1963 – you could win the chance to see the band play live in a tent in Manchester
  • 594 million bowls of Special K are eaten in the UK each year
  • Kellogg's is an official supplier of breakfast cereals to HM Queen Elizabeth II 
  • Olympic runner, Steve Cram, helped launch Kellogg's Start in January 1985 
  • The first inserts in Kellogg's packets appeared in 1949. First to hit consumers were picture cards of famous British sportsmen
  • Snap, Crackle & Pop are currently the longest-running Kellogg characters in history 
  • Kellogg’s was the first cereal company to fortify its products and in 2011 it added Vitamin D to all kids’ cereals
  • Jonathan Ross starred in a Rice Krispies ad in 1970 and Hugh Laurie in a Crunchy Nut ad in 1984
  • Corn Flakes disappeared from British shops in 1943 due to Second World War restrictions on the import of corn
  • Kellogg’s was one of the first food companies to use front of pack labelling in the UK 
  • Special K started life as a high protein health cereal IN 1959 – originally aimed at men 
  • 29 million packets of Rice Krispies are sold in the UK each year 
  • A staggering 128 billion bowls of Kellogg's Corn Flakes are eaten worldwide every year in countries as far afield as Guatemala, India, Japan and Argentina. 
  • Kellogg’s was the first company to use television advertising as it’s dominate mode of advertising. 
  • The Manchester plant where Kellogg’s Corn Flakes are made was built in 1938 and is the world’s largest cereal manufacturing plant. It employs 1,000 people, making it one of the largest employers in the city and encompasses 130,000 square feet of floor space.
  • Kellogg’s employs approx 2000 people in the UK  - across its factories in Wrexham & Manchester and the company head office in Old Trafford