PUMA® Teams With Xbox 360 For Release  Of Forza Motorsport® 3

PUMA® Teams With Xbox 360 For Release Of Forza Motorsport® 3

Herzogenaurach, Germany (26 August, 2009) – PUMA® today announced a global partnership with Microsoft for the highly anticipated release of Forza Motorsport 3, scheduled for October this year. This collaboration will ensure prominent PUMA branding within the “Forza Motorsport 3” game worldwide and includes a series of joint marketing initiatives across Europe and North America.

The Microsoft Forza collaboration marks PUMA’s 10th anniversary in Motorsport. As category leader for performance and lifestyle Motorsport footwear, apparel and accessories, PUMA sponsors some of Formula One and Moto GP's best teams, including Scuderia Ferrari, Red Bull Racing, BMW Sauber, Scuderia Toro Rosso and Ducati Corse. A leader in its own right, Microsoft’s Forza Motorsport franchise is among the top-selling racing games worldwide. Available exclusively on Xbox 360, “Forza Motorsport 3” is the only racing game that lets players collect, paint and tune more than 400 of the worlds’ most exotic and exquisite cars then put them to the test on more than 100 tracks from around the globe. Best of all, whether you’re a first time player or seasoned racing game pro, 'Forza Motorsport 3' delivers an experience where everyone can have fun behind the wheel of their dream car.